fullscope.com | alithya.com | MSsales@alithya.com | 866 420-7624 A-DEC Medical Device Manufacturing CASE STUDY Headquartered in Newberg, Ore., A-dec is recognized among the leading dental equipment solution providers in the world, with a global network of customers and authorized dealers in more than 100 countries. Founded in 1964, A-dec designs, manufactures, and markets dental chairs, stools, delivery systems, dental lights, and cabinetry. A-dec prides itself on having guiding principles such as concern for people, encouraging public service, and conserving resources, in addition to customer service. Starting with an initial CRM implementation that was used primarily by marketing to manage leads, A-dec was ready to implement and train CRM for their entire sales team as

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