A Crash Course in College Rankings: Azusa Pacific University on SEO Customer Story: A Crash Course in College Rankings: Azusa Pacific University on SEO That said, the competition for enrollments is fierce. Higher education is one of the most competitive industries in the world. In the US alone, there are over 7,000 higher ed institutions competing for just a few spots online. How does Azusa Pacific get noticed among a sea of for-profit universities with bigger marketing budgets? They “own their backyard”: actively building an organic presence, powered in part by Conductor Searchlight.Rafi Maljian, Executive Director of Marketing At Azusa Pacific University, we have a wide variety of programs with a Christian emphasis. That variety is great for our students, but there’s a downside: fier

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