The success enjoyed by Confiserie Sprüngli is based on the traditional sales model of selling products via its 21 stores. Over the years, Sprüngli has steadily added new strings to its bow as regards areas of business, including corporate business, sales via the online shop, and the telephone and in-store order service with individual advice. In the past, the company took a very het- erogeneous view of its customers and it was not possi

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