Case Study

A Classic American partnership

A Classic American partnership

Pages 4 Pages

A Classic American partnership Mack Trucks helps Red Classic meet the demands of a fast-paced expansion. Red Classic — a subsidiary of the largest independent Coca-Cola bottler in the United States — has seen very strong growth across its divisions, and Mack Trucks is helping the company meet the equipment and logistics challenges that come with such rapid expansion. Prior to 2011, Red Classic was the in-house transportation arm of Charlotte, N.C.-based Coca-Cola Consolidated. When the parent rm spun Red Classic into a separate entity, the door opened for impressive market advancement. “By spinning o (Red Classic) into a separate company, we were able to gain backhaul opportunities,” says Wendy Smith, region manager, Red Classicmaintenance operations South, for Red Classic. “Before that,

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