Field Studies 17 A change in farming for the better Cleveland farmers Peter Prudom and his son Guy switched their farming policy from 12-month barley beef production to 24-month organic beef farming back in 2006. Beef prices were on their knees, subsidies were being reduced, and whilst it had taken many years to achieve a successful beef enterprise, the profits did not justify continuing in the same way. Change was needed. They now farm a total

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