A BIO-PHARMACEUTICAL PRODUCTS COMPANY STRENGTHENS DECISION-MAKING CAPABILITIES A global leader of bio-pharmaceutical products was exploring business opportunities for contraceptive products in six target markets. WNS conducted a competitive landscape study, which offered the client insights into the defined markets and enabled identification of demographic and cultural factors that potentially influence a consumer's decision regarding the use of contraceptives. WNS' competitive landscape report served as an information bank, which is still used as a knowledge repository in the client's organization. CASE STUDY PHARMACEUTICALS N S W Extending Your EnterpriseA BIO-PHARMACEUTICAL PRODUCTS COMPANY STRENGTHENS DECISION-MAKING CAPABILITIES The Client One of the global leaders of bi

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