CALICO CASE STUDY A bias for quality Calico is all about helping customers create great rooms and great homes to enhance the quality of their lives. The Calico retail stores do this by focusing on decorative fabrics, custom window treatments, furniture, bedding and more. The Calico clientele expects the best, and even at discounted prices, they are willing to invest in custom furnishings created to suit their style. Understandably, customer expectations are very high, so when Calico’s network failed to fit their pattern of excellence, it was time to find a partner that could match their reputation. At a glance Industry Specialty retail (decorative fabrics and furnishings) Customer Headquarters Kennett Square, PA 1600 employees 69 company/10 franchise retail locations across 27

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