Case Study

A better way to explore

A better way to explore

Pages 2 Pages

A better way to explore VIKING RIVER CRUISES PROVIDES VIEWS OF HISTORIC LANDMARKS FROM DELUXE RIVER CRUISE SHIPS, USES SABRE FOR AIR RESERVATIONS vikingrivercruises.com Taking a cruise doesn’t always mean going out to sea. In fact, you’ll find the fastest-growing segment of the travel industry is cruising the great rivers of the world. The world leader in river cruising, Viking River Cruises, with U.S. offices in the Los Angeles area, expects to host nearly 100,000 passengers this year on river cruises in Europe, China, Southeast Asia, Russia, Ukraine and Egypt. “The number of travelers on river cruises worldwide is growing by about 16 percent annually, compared to five percent growth for ocean cruises,” said Martha Troncoza, Viking vice president of air operations. Business i

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