A basketball partnership that goes beyond the court The start of a partnership In the summer of 2017, the Minnesota Timberwolves teams— consisting of the Timberwolves NBA team, Lynx WNBA team, and Iowa Wolves G League team—signed on to partner with Fitbit. This new sponsorship not only included a Fitbit patch on all team jerseys, but an opportunity to work together both on and off the basketball court. For starters, the Timberwolves knew that creating a culture of wellness was a natural next step for the Fitbit partnership, and something that aligned with Minneapolis’ passion for activity and the organization’s commitment to their employees. Kickoff to wellness Although the Timberwolves teams never had a structured wellness program before, the launch of the Fitbit partnership was t

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