Adobe Customer Story “With Adobe Campaign, we have clean, consolidated customer information and enhanced segmentation and targeting—and that’s resulting in significant return on investment.” Melva Godwin, Manager, Campaign Management, True Value Company True Value: delivering genuine value to customers. Leading retailer-owned hardware cooperative builds foundation for personalized, one-to-one marketing with Adobe Marketing Cloud. RESULTS BETTER FLEXIBILITY Boosted marketing effectiveness and flexibility by empowering marketers to launch campaigns independently NEW EFFICIENCIES Streamlined marketing workflows and cut campaign cycle time by 20% EMAILS WELCOMED Increased email open rates by up to 163% due to improved segmentation and targeting ONE VIEW Consolidate informat

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