The real estate industry has seen an immense increase in technology usage among agents in the last 10 or even just the last 5 years. From the rise of social media networks where agents can connect with clients and market themselves via an online portal, like Zillow® and Trulia®, we can all agree that keeping up with technology is critical to successes in this highly competitive industry. But there’s more to it than just purchasing and implementing every buzz-generating solution, application, or tool that hits the digital market. In fact, adopting technologies too early can be risky and costly for your business, while adopting them too late can result in missed opportunities and lost market share

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