Case Study
35W Coalition
5525 N. MACARTHUR BLVD., SUITE 530, IRVING, TEXAS 75038 972.580.0662 COOKSEYPR.COM 35W Coalition Transportation is a vital issue for every community, one that is directly tied to economic vitality and job creation, as well as quality of life. Yet, it is a highly complex issue — from funding mechanisms, to legislative policy, to decision-making at the local level — that is often a challenge to distill down into simple messaging that will engage and motivate the general public. Paving the way for the expansion of Interstate 35W through Fort Worth — an international trade corridor connecting Mexico and Canada — has been a high priority for the local business community. In 2005, a group of business leaders turned to the Cooksey team to help create and launch a private-sector coali