3 Lessons Learned from The Hun School of Princeton's Magic 8 Campaign What do a magic 8 ball, 1,800 views (and counting) and The Hun School of Princeton have in common? They're all pieces of their most successful admission notification campaign to date. "It's a funny thing the way it came together," said Maureen Leming, Director of Communications and Marketing at The Hun School of Princeton. "Last year my admissions director had this idea to send all our accepted students customized magic 8 balls as a notification of their acceptance." SO cool, right? The idea was creative, but in 2014 it was also completely last minute. So they tabled it and reimagined it this year. And although initial thought was to mail actual magic 8 balls to all accepted students, Hun went digital. Taking the form o

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