Case Study
2020 NORTH AMERICAN DIGITAL EXPERIENCE PLATFORM PRODUCT LEADERSHIP AWARD
2020 NORTH AMERICAN DIGITAL EXPERIENCE PLATFORM PRODUCT LEADERSHIP AWARD BEST PRACTICES RESEARCH © Frost & Sullivan 2020 2 “We Accelerate Growth” Contents Background and Company Performance ........................................................................ 3 Industry Challenges .............................................................................................. 3 Product Family Attributes and Business Impact ........................................................ 3 Conclusion........................................................................................................... 6 Significance of Product Leadership ................................................................................ 7 Understanding Product Leadership ............................