Adobe Customer Story 20 million user experiences. TF1 conducts digital transformation using Adobe Audience Manager to centralize company data. “Adobe Audience Manager enabled us to centralize the data from our different platforms and optimize our advertiser and audience experiences. ” Olivier Abecassis, Chief Digital Officer of TF1 Group RESULTS SOLUTION Adobe Experience Cloud, including the Adobe Audience Manager solution in Adobe Analytics Cloud ACTIVE USERS by the end of 2017 GROWTH in digital revenue Better ADVERTISING segmentation Optimization of the CUSTOMER EXPERIENCE 20MAdobe Customer Story Changing while reinventing its business “We are using Adobe Audience Manager to strengthen our digital transformation and go from multiscreen broadcasting to multiplatform logic,” explains

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