Case Study

1,500 individual appointments 12,500 seats filled across sessions 95% mobile app adoption rate

1,500 individual appointments 12,500 seats filled across sessions 95% mobile app adoption rate

Pages 7 Pages

CUSTOMER SUCCESS STORY IMEX Group is an industry leading company that is expert in bringing world class leaders in the meetings and events sector together. IMEX runs the two largest global events for the meeting and incentive travel industry, and the events are hosted annually in Frankfurt and Las Vegas. 15,000 people attend both shows, representing over 100 countries. IMEX hosts 3,500 exhibitors that include national tourist offices, hotel groups, cruise lines, tech providers, etc. This essentially comprises the entire supply chain for the global events industry. Their education programme consists of 250 seminars per show to satisfy the needs of their delegates. However, the heart of the event is the trade show, where they have 70,000 business appointments made between the buyers an

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