Case Study

10KSA Human Chain Event Riyadh, Saudi Arabia

10KSA Human Chain Event Riyadh, Saudi Arabia

Image © Raniaa A. Ranzek A RECORD-BREAKING EVENT TO RAISE BREAST CANCER AWARENESS CLIEN T Alfa International PROJECT VALUE £35k DUR AT I O N Completed in 2015 SERVICES PROVIDED BY BURO HAPPO LD People flow modelling and space analysis Saturday 12 December was a historic day for Saudi Arabia, as 10,000 women from across the Kingdom joined together to raise awareness of breast cancer by attempting to gain a new world record for the longest human ribbon. The venue for the 10KSA event was Princess Nora University in Riyadh and, in honour of such a momentous occasion, our client wanted to create a celebratory ‘Olympic village’ atmosphere combining education, entertainment, art and culture. BuroHappold Engineering was asked to carry out people flow modelling to support the deve

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