In today's competitive market, sales teams can't rely on CRM alone. Sales acceleration software is needed to generate pipeline and keep deals moving. These tools provide the data, automation, and coaching that shorten sales cycles and increase win rates.
But with so many sales acceleration tools available, where should you start? Below, we break down the best sales acceleration software in 2025.
What is Sales Acceleration Software?
At its core, a sales acceleration platform is designed to help salespeople create and close opportunities faster. It does this by streamlining prospecting, outreach, deal execution, and coaching. All of these are often done through automation, analytics, and integrations with your CRM.Typical features of a good sales acceleration software include:
- Prospecting databases and intent signals
- Multichannel outreach (email, phone, social)
- Dialers and call coaching
- Conversation and deal intelligence
- Content delivery and buyer engagement
- Proposals, quotes, and e-signatures
The Top Sales Acceleration Platforms: A Review
Outreach
Outreach remains one of the most complete sales acceleration platforms. It handles sequencing, multichannel outreach, and advanced pipeline insights. Large teams rely on it for their automation and forecasting features. However, it takes some admin support to get the most value. But the payoff for this tool's productivity is high.
Salesloft
Salesloft competes head-to-head with Outreach. This tool also offers strong cadencing, analytics, and coaching tools. Sales managers especially value how easy all of these features go together. One possible downside of this tool is that security-conscious buyers must review how Salesloft manages integrations. A recent third-party incident highlighted the importance of token management.
Apollo.io
This tool is a favorite for lean outbound teams. Apollo.io combines a massive prospect database with built-in outreach tools. This is known for the all-in-one experience, but data accuracy can vary depending on your industry. Still, Apollo is putting out new features fast, making it one of the most exciting sales acceleration tools this year.
HubSpot Sales Hub
HubSpot Sales Hub is excellent for teams that want a CRM and sales acceleration software in one platform. From sequences to meeting links and quotes, it's built for speed and ease of use. It's ideal for small to mid-market teams that want an integrated system without heavy customization.
ZoomInfo SalesOS
ZoomInfo's strength is data. This includes company records, contact info, intent signals, and buying committee insights to name a few. It's especially useful for targeting enterprise accounts. The downside is its cost. Teams need to carefully manage licenses to ensure ROI.
LinkedIn Sales Navigator
No tool helps with warm outreach quite like LinkedIn Sales Navigator. It enables precision targeting, alerts on job changes, and powerful list-building. It doesn't offer deep automation. However, its signal-based prospecting makes it indispensable for account-based sellers.
Gong
Gong dominates the conversation and revenue intelligence space. By recording and analyzing calls, it helps managers coach at scale and provides visibility into deal risk. Adoption of this tool requires a cultural shift, but the insights are game-changing.
Highspot
Highspot is all about enablement. This includes organizing content, guiding reps with playbooks, and tracking how buyers engage. Sales reps benefit from faster content access, while managers gain analytics on what's actually being used in deals. Governance setup is key to long-term success.
Seismic
Seismic is the enterprise-grade alternative for enablement. It offers deep integrations, onboarding programs, and analytics for large sales teams. The trade-off for this, however, is its complexity. Seismic requires significant setup and ongoing content management. For global sales orgs, however, it's unmatched.
GetAccept
GetAccept makes closing deals more collaborative. It's a part proposal tool, part digital sales room. Reps can send personalized videos, track engagement, and manage e-sign in one place. It's most effective for teams that embrace digital buyer collaboration rather than just basic e-signature.
PandaDoc
PandaDoc shines in proposal and quote creation. With templates, analytics, and e-sign built in. It helps reps move paperwork quickly. It's especially strong for SMB and mid-market teams that need fast, professional documents without heavy CPQ systems.
Nooks
Nooks provides an AI-powered dialer and virtual sales floor for SDR teams focused on outbound calling. Parallel dialing increases connect rates, and managers can coach live. It requires careful onboarding but delivers strong results for high-volume outreach.
Sample Stacks You Can Copy
Lean outbound team: Apollo.io + Nooks + Gong + PandaDoc
Enterprise account team: Outreach or Salesloft + ZoomInfo + Sales Navigator + Seismic or Highspot + GetAccept
All-in-one approach: HubSpot Sales Hub at the core, add Gong and PandaDoc where needed
Final Word
The right sales acceleration software can make the difference between hitting quota and missing it. The key here is to choose tools that align with your sales motion and to scale them thoughtfully.
Sales acceleration isn't about adding more tools. It's about picking the right platform, integrating it well, and making sure sellers actually use it to drive results.
