Michelin Connected Fleet’s Top 5 Challenges Cold Chain Industry Fleet Managers Must Overcome outlines the key risks threatening temperature-sensitive logistics. The article cites human error, such as misconfigured refrigeration units; equipment failure, including leaks or sensor malfunctions; and temperature fluctuations, which can spoil food or pharmaceuticals. It also flags poor documentation that limits traceability and compliance breaches leading to fines and reputational harm. Michelin’s connected temperature monitoring solutions address these issues through real-time cargo visibility, adaptive temperature control, automated alerts, and compliance reporting. The piece underscores that modern cold chain success depends on continuous monitoring, proactive maintenance, and purpose-built

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